Usually, my opinions have some balance. Logic and emotion
have a place, and I can trace back where an opinion comes from. But I find I
lose balance when considering the modern industry that is financial services,
comprised of banks, analysts, advisors, hedge funds, traders, accountants and
all the rest. Every time I hear a speech of a plan to punish or belittle these
people, I inwardly cheer. This doesn’t happen with many other groups.
So I thought I had better work out why that is. And to do
that, I tried to recall my experiences with this industry, to see why they led
to such a visceral disrespect.
When I was growing up, financial services meant banks and
accountants. Our local town had the major banks in the middle of the high
street, all in the best locations. The bank manager was hidden behind layers of
walls and staff, and my mum treated a visit there as like one to her doctor or
priest or head teacher. He (it was always a he) was responsible for judging our
character and standing in the town. He led the rotary club, golf club, round
table, free masons, everything else.
Even as a child, I could see through this. At least the plus
was that this character assessed loan risk using people assessment and not just
business plans, and clearly had the customer’s welfare in mind as well as the
banks. Good. But if ever there was an embodiment of conservative (small and big
C) establishment and prejudice, this was it. Bank managers were posh people
with rich parents and establishment attitudes, and supported people like themselves.
Since then, a lot has happened, most of it, unbelievably,
for the worse. Nowadays, the whole industry is driven by its own greedy values,
and customers are just suckers to be abused. Some examples are in order.
I was lucky enough to start banking at a time all the banks
were offering very generous inducements to new customers. Like all my friends,
we switched often to capture these special offers. The banks had just received
some market research that a high proportion of customers never switched bank,
and concluded that attracting new youngsters would give them a high lifetime
value. Brilliant, except that their response killed their own golden egg by
creating a generation of switchers.
I was mis-sold a mortgage, just like millions of others. I
was clearly told that mortgage protection insurance was obligatory.
Unfortunately, I could not recall account numbers or clear evidence to recover
any money. But it still happened.
I was smart enough to miss out of the other great rip-off of
the time, endowment mortgages. I could never see the point, and was proved
right when the whole edifice collapsed.
Twice I had high interest savings accounts. When some crisis
or other arrived, the interest was reduced to 0,001% overnight. Fair enough,
but what was evil was that they omitted to inform me, and they stopped sending
statements too.
Shell in the US started a promotion with a credit card
company, whereby discounts on gasoline would be offered to people signing up
for credit cards. The only problem was, most of the loyal Shell customers were
rejected for cards, because, wait for it, their finances were too good. Card
companies only want people who do not pay on time and build up debts. Their
whole model is based on this. Have you wondered why nowadays paying by credit
card is actually cheaper than cash, at least in the US? Why is 30% of our mail
trying to get us to take up new credit cards? It is shameless, part of the
conspiracy to drive us into unsustainable debt. My daughter is currently
struggling to get a mortgage for much the same reason.
I cannot for the life of me open a bank account in the UK,
since I do not have a residential address there, even though I am a British
passport holder. Bank staff are defeated by their computers and the option
menus. Only standard, low-cost customers are welcome. I am reduced to offshore
or nothing.
Someone used to visit Shell expats trying to sell financial
packages. The only true value they offered were some structures to evade tax.
This value was far less than the exorbitant fees being charged, which were
invariably hidden deep into the small print. All the shadiest, most dishonest,
unpleasant sales people I have ever had the misfortune to meet have been in
financial services.
For some years, my finances have been complicated by
international factors. It is not a strategy, simply a consequence of moving
around. I have no particular interest in optimization, merely in simplicity, common
sense and being honest. Yet can I find anyone to advise me? Lots of advisors
are happy to charge me handsomely to optimize tax within any one national
regime, none across borders. One guy told me on the phone that I would never
find anyone as it was far too complicated a challenge. I laughed, and quietly
replied that I, the naïve customer, had no choice but to face up to the
challenge.
Occasionally, I read articles trying to offer financial
advice. Gradually, I learn that they are almost always full of rubbish. I have
started buying shares over the last couple of years. So far, I have managed to
beat the markets by a few percent. My secret (no doubt with a comeuppance in
store someday): trade rarely, hold for the long term, rely on fundamentals. As
an example, anyone can see that Easyjet has a winning business model while BA
is a losing one, or that firms with some monopoly advantages serving older folk
are likely to do well. This does not require genius, but such analysis is
completely absent from financial pages, and seems to be enough to beat the
market.
Conversely, whenever I have invested in managed funds or
unit trusts, I have done worse than the market. Why? Simple. Their investment
knowledge is similar to mine, but they have mountains of greedy staff requiring
huge fees. Steer well clear, I say. Trust yourself, they are not so much
smarter than you.
Increasingly, the only way they can be smarter than you or I
is to cheat. What exactly is trading edge? I reckon it usually lies very close
to the border of insider trading. The courts and other evidence seem to back up
this hypothesis.
Enough personal examples? In every case, my experience is
that the industry is stupid or unscrupulous. The people are the same: male,
middle class, privileged. The job they do is one of the simplest on earth. It
is much simpler than for the bank-managers of old, who were supposed to use
judgement. Now they just look for suckers, type in numbers into computers,
connect with their buddies on the edge of the law, take advantage of simple
international arbitrage, and pay themselves vast fortunes. The ugly face of
capitalism, where senior salaries bear no relation to reality, started with
finance.
I should try to offer some balance. Actually, only in the UK
is my experience so dire. The internet banking in Holland is wonderful. In
Portugal I still receive an old fashioned personal service. And in the US,
Chase have what seems an impressive system to control fraud.
So, what are the lessons from this rant? I can think of a
few.
First, if you are starting out, be deeply suspicious of
anything from the industry. Especially avoid inducements into debt, or claims
of investments that will beat the market. In both cases, their only motivation
is their fees, so give them none.
Next, don’t buy the PR sound bites about how brilliant these
people are. They are important, as the world needs a financial system, but they
are far from brilliant. Perhaps, if you are young, middle class, and motivated
by money, you should join the circus yourself. Just try to avoid your own hype,
maintain external activities to keep a moral compass, and jump out into
something less parasitic once you have enough cash to earn a real life.
Next, don’t read any financial pages. Analyst reports are
not bad, but are generally hard to get at. Buttonwood in the Economist is
brilliant. You need nothing else.
Next, let us all lobby for the Tobin tax. There is no better
win-win-win available to the world currently, and all the greedy monopolists
know it.
Finally, if you find your blood pressure rising every time
an industry is mentioned, it is a good plan to work out why. Then you can make
some choices to avoid some of the things that annoy you, and you can learn to
calmly laugh at yourself for some of the others. Staying away from the UK might
be one idea.