I am a fan of composite indices trying to
compare nations. There are great measures for items such as human development,
child welfare and education effectiveness, usually developed by the UN or
another world body. They cause plenty of controversy, and are sometimes
carefully ignored by embarrassed politicians, but other times they can change
the world. The PISA educational rankings are one such example, where now many
countries try to shape policy to move up the rankings and where there is a far
greater international debate and sharing of good practice than ever occurred
before.
The World Bank’s index about the ease of
doing business can claim similar success. The project started in 2001, and has
gained increasing acceptance ever since, now forming part of accepted wisdom
for many government policies in large parts of the world.
Today I looked up the components, and they
seem eminently sensible. There are ten: how simple starting a new business is;
gaining construction permits; getting electricity; registering property; getting
credit; protecting investors; paying taxes; cross border trade; enforcing
contracts; and bankruptcy.
For many indicators, improvement will
surely do good and have few unintended negative consequences. Why should it take
more than a couple of weeks to get the paperwork together to get started?
Removing bottlenecks to trade, power or money can only be good. And businesses
will surely invest more if their legal ground is not unduly shaky.
One or two measures are more nuanced. Take
tax. Part of the metric looks at the hours required to be tax compliant, which
is only good. But what about the total tax burden on the business? Yes, lower
taxes would be good for business investment, but at what cost? Either the state
would have to tax individuals more to compensate, or reduce spending, often on
civic or welfare programs. The consequence may be more harmful than the benefit
to the overall economy, and certainly to the citizens.
Originally, the index had an additional
category about flexible labour laws, which was so controversial that it was
dropped. The Economist frequently lobbies for countries to make hiring and
firing easier. Again, the benefit is clear, as firms will take more people on
if they see lower risks. But the cost in that case is clear as well, in the
form of lost rights for workers and potential abuse by managers, for example via
zero hours contracts. Eventually, after a lot of fuss from trade union
organizations, the category was dropped.
This story tells a lot about what the index
has become. It is hard to imagine trade unions campaigning so hard if the index
was not seen as driving policy. The evidence is also clear when you look in
detail at the packages agreed by nations requiring loans: conditions are applied
that seem closely linked to the ease of doing business index. It is no
coincidence that countries like Spain and Portugal have moved up through the
rankings (while France and Italy have not).
A closer look at country league tables
gives some cause for concern. Take Georgia, which managed to be promoted from
98th to 38th in one year, and in 2008 even made it to
8th. Now, I don’t know an awful lot about doing business in Georgia, though
actually I do know a little bit. I am sure things have improved. But the top
ten? Corruption used to be so endemic there that it stretches credulity that
such rapid progress could be possible. Most likely, the concerted goal of the
government has been to improve the ranking. That is not quite the same as
improving the business climate, as the metrics can only ever be a proxy. When
such a campaign can generate so spectacular a result, in my mind it only gives
cause to challenge just how effective a proxy the ranking is.
The USA usually scores about 4th
in the global rankings. Now, it is clear that the USA is a good country to do
business. But I can also see some major downsides. And I wonder whether the
chosen metrics really tell the whole story.
Several of the rankings relate to legal
security, for example enforcing a contract. There is no doubt that the US legal
system is very comprehensive. What is also certain is that the climate is
highly litigious – just watching the ambulance chasing ads on TV tells you
that. As a consequence, enforcing a contract is no doubt pursued fairly and
professionally. But the flip side is that more money and time are spent paying
lawyers than in other markets. My guess is that the US will score in the index,
but less well in reality. I am sure the small company I am associated with is
not the only one that has balked at setting up a formal legal US operation for
fear of prohibitive increases in legal costs and risks. A smarter index would
take account of this somehow.
Another example is the health care premium.
US employer taxes are low, but that does not make employer cost surcharges low,
as healthcare premia are so high. It is an effective tax on employment, but it
will not show up in any index.
What if healthcare cost did show up in the
index? It could work both ways. A good outcome would be a more concerted effort
by US employers to lobby to reduce the costs, without reducing benefits. The
cynic in me suggests employers would take the other path, the one that seeks to
reduce their obligations to employees. We see this already as states compete
with each other to scale down the statuary benefits from accident insurance
cover for employees.
It might be taking cynicism too far to
ponder whether the choice of metric and the consequent good ranking for the US
has any connection with the head of the World Bank and most of its staff being
American, furthermore Americans with connections to lobbyists and Wall Street.
I was amused to note this month that the Chinese have set up their own
competitor to the World Bank, after years of fruitless lobbying for a more
equitable power balance in the existing institution. Even more noteworthy was
that most Europeans have for once risked displeasing the hegemon and have
pledged support to the new Chinese institution.
Even discounting much of my more cynical thoughts,
there are plenty of lessons in the tale of the ease of doing business index.
First, such indices are usually good. They
can tell you a lot about your own country. There are worse ways to vote than to
follow the parties that treat international indicators seriously (and not just
ones they carefully select) and try to find policies to improve. The ease of
business index is a good example of one that has had net global benefit. The
paperwork to open a business has probably simplified in over a hundred
countries as a direct result of the index.
Next, exercise some caution. If a country
can leap sixty places in one year the index is probably too easy to game. Look
out for unintended consequences of chosen metrics. Even more, look out an
agenda of those promoting the index, and of indices that simply promote
established dogma rather than seeking genuine learning.
Then, promote new indices. They can make a
difference. The UN millennial goals are good examples, since they spawned
indices that then spawned action. Why not an index for promoting respectful employment?
Underemployment blights many countries, and solutions might be to hand. I could
see sub-measures in education, apprenticeships, costs to employ, flexible but
not inhumane contracts, avoidance of nepotism, incentives to work, childcare
affordability and so on. These would cross the political spectrum, but might
generate a cocktail that worked better than the sum of its parts. I’m sure
there could be others too.