First, congratulations. You actually won. You have succeeded
in giving a middle finger salute to the entire establishment – journalists,
politicians, pollsters, the lot. Your gut was stronger than their dull
analysis. Your communication was more effective than theirs, despite all their
education.
You would have won even if you had lost. To make it a close
election would have been enough to take revenge on all the sneering hypocrites,
those who vacillated about supporting you, denigrated your campaigning skills
and sneakily tried to fix the results. And you could have finessed a narrow
defeat into a new media empire very handily.
But you did not lose. Somehow, you won. Obviously, even you
were at bit surprised by the victory, and rather wrong footed by it. And winning changes the game completely,
because it changes the stakes and your motivation.
We know you are motivated by ego. You get kicks from doing a
deal and from winning and from recognition. You especially like to get back at
people who refuse to recognize you. So the last eighteen months have been all
about those drivers.
The elite treated you literally but not seriously. The
electorate was smarter, treating you seriously but not literally. Well, the
elite will take you seriously now! You’ve earned their respect – indeed you’ve
rubbed their noses in their own sneering dirt. All those articles and meetings
where it was obvious that you were not considered quite their class – too
brash, too brassy in your choice of women, not erudite and a polymath like
them. Well – all that education didn’t really help them in the election, did
it?
So every word you uttered, every tweet you offered, every
document you supported had the sole purpose of winning the election.
Essentially your platform was “Trust me”. As an outsider with business skills
you claimed to be able to be effective, and everything else was just noise.
This annoys purists, who feel elections should be about
detailed policies and not just personalities. Well, maybe they are right, but
your voters did not seem to care. Further, these same erudite purists were the
ones to devalue elections, not you. Apart from Obamacare, what did Obama run on
that was implemented? Which of Hillary’s dull proposals stood any chance of
getting through congress, and didn’t she know it? How many members of congress
actually consider the interests of their electorate? Just look at the budget
compromise at the end of 2014, full of sops to special interests and sneaked
through with minimal scrutiny. No, you are not the one who broke the system.
Now those same pundits who derided your platform continue
with the same mistake of taking things literally. Every day there is some story
about what you will or won’t do based on who you are meeting with and what you
said in the campaign.
They don’t get it. You have won now. The campaign and all
you said in it are history. For now you will be president. And your motivation
will still be driven by your ego. You don’t just want to be the president; you
want to be a great president, up there Lincoln and Rossevelt. You are already
thinking about your legacy. That is what is consuming you now, and that will
eventually determine your actions.
Setting up for success will follow three key principles.
First, as a delegating CEO, you need good people. Second, as much as possible
you want to be insulated against events, to have space to govern. And third,
you must utilize your strengths to create a few memorable big wins.
The first challenge may be the hardest. Your current team was
set up to win the election not for governing. You can hardly be expected to
work with people you cannot respect and don’t respect you, but you don’t want
sycophants or usurpers either. One of your few honest campaign goals was to be
an outsider, so you have to fight through the murk of Washington insiders to
find some effective people. Finally, you have somehow landed at the head of a
party of unprincipled people with no discernable policy beyond greed and a few
freaky social views you disagree with.
This is tricky, so expect it to take time and have a number
of iterations. A few loyal lieutenants will have to do for now, but expect the
next year or two to be full of surprise appointments and sackings. It will be a
bit like The Apprentice, actually! A tough one will be Supreme Court Justices,
because you can’t sack those and they stay for life. Those pesky Republicans
will demand social conservatives, but your heart is not there. Why not follow a
tried and tested principle and just select on merit? Now, that would burnish
the legacy nicely!
The second challenge is about space to govern, and here the
campaign has created a problem, associating you with white supremacists and
various other undesirables. During the campaign these folk were helpful, but
now they jeopardize the whole operation. There are bound to be riots and
shootings and all sorts of events, and you have to come across as measured and
inclusive. You recognize this and your language has changed already. Perhaps
Twitter will have to be a bit more filtered too – what a shame, tweeting is
fun!
Then the third challenge is legacy projects. Your unique
skills are as a dealmaker and as an outsider, and there are many areas where
you can apply these. Those lemmings in congress will accept things from you
that they would never consider from anyone else.
The most promising area is domestic economics, where
congress has been deferring key issues for years. You can be the one to make
tax increases acceptable to Republicans again, as part of a package to stimulate
the economy, fix corporate taxes and make pensions and entitlements affordable
once more. Immigration is another area requiring reform, and on this one you
can even pay homage to your campaign, being tough on some illegals and even
challenging the birth rule but at the same time opening the country to the
talent it needs. In healthcare, you have already realized the Obamacare moves
in the right direction, but you can do deals to make it affordable by attacking
spiraling costs. Lastly, there is the possibility of some electoral reform to
defang the lobbyists and moneymen.
Foreign affairs are more risky and you will have to surround
yourself with wise heads to avoid your temperament getting the better of you,
but here there are deals to be done too. You know your own trade rhetoric to be
pretty empty, but at least you have now set up a good negotiating position, and
maybe you can do something similar on climate change. There is scope for a
generational agreement with China that would also remove the threat from North
Korea. And what about the Middle East? As a rare president not dependent on
donations, might you be the one brave enough to speak some tough truths to
Israel?
Much of the world is despairing about your presidency, but
that is because they have not worked you out. They listen to your rhetoric
rather than thinking about your motivations and strengths. You’ll certainly need
some luck, and to calm some of your instincts, but over time you have a chance
to assemble a team of strong outsiders and to forge a fantastic legacy. Think
about it – you might even earn some grudging respect. Go for it, Donald.