There is still an imbalance between men and
women in the world of work. It is shameful that a gap remains between average
pay for doing the same job, and I can’t understand how any company can continue
this practice in the so-called developed world with a clear conscience.
Meanwhile, at the top end, women still
struggle to break through. I read an article last week concluding that even in
the Nordic countries, with their enlightened attitudes and superb childcare,
women don’t often reach the top. There are now quotas for board members, but
these disguise the fact that management teams are still mainly composed of men.
The article had various plausible but disheartening explanations, including
that the good provision of childcare actually encouraged women away from work
for longer periods.
In work, the gender imbalance is the most
studied, but it is far from alone. Kudos to Tim Cook for coming out as gay, and
let us hope that starts to break down the taboo of homosexuality in business –
lagging society as usual. And what about race? Ethnic minorities often seem
noticeably absent in management teams as well. This may start with education:
in the US your graduation prospects still vary significantly by colour of skin.
In one case that works in the opposite direction, with Asian Americans now
dominating top high schools and colleges – we can fully expect this to be
reflected in management soon. But Latino and African Americans still lag.
Observing sports can often offer more
general lessons, and this may be true in diversity as well. Sports tend to have
an intense, goal-driven environment, but one where traditions play a part as
well.
Women’s sports vary wildly in maturity and
popularity. In athletics and tennis, women share almost equal billing, while
women’s soccer and basketball are real poor relations. Why might this be?
Sometimes it is just tradition. Many sports
are offered more readily to one gender at school. I am not sure that women
should be pushing to play the most violent sports like American Football – guys
should be thinking twice about those as well – but in many cases the thinking
is patronising and out of date. Apparently ski jumping was deemed unsuitable
for women until this year – why that should be I have no idea.
Then there are sports where the physical
limitations of women really affect the spectacle. Whenever I see women’s soccer
or basketball or cricket, the action seems ponderous. These are the same sports
where spectators yearn a more exciting format, so why don’t the women’s games
show some innovation? In soccer, shorter games, smaller pitches, wider goals
and a faster ball could lead to games that had pace and excitement. In the same way, golf could do more with
match play team events (even mixed ones?).
In other sports, the women’s game can seem
just as exciting, even if the skill and stamina level is a little lower. In
tennis, Billie Jean King and others forced through something akin to equal pay
and equal coverage. While I have always thought that deal went a little too
far, given the shorter matches and weaker depth of the women’s game, other
sports could benefit from a dose of feminism.
In the meantime, it is too tempting for
women’s games to reach for the cynical appeal of sex, in the manner of beach
volleyball. While most followers and pundits are male, this is the quickest way
to get recognition, and even tennis has exploited it at times (strange how the
cameras at the French open all seem under skirt high), but it drives games into
the wrong niche.
Perhaps more relevant for business is to
look at women in other roles in sports. You see almost no senior female
administrators, and few pundits – beyond an obvious glamour role. An
appointment of a woman referee in England recently led to some Neanderthal
reactions. The same happens when we see women coaches. Why should women not be
just as effective in all these roles? I really hope Andy Murray blazes a trail
with Amelie Mauresmo as his coach, and if Rafa Nadal’s Dad really thinks a
female coach is not acceptable due to possible locker room embarrassments, then
he needs some coaching himself.
Here we see the same problems women face in
business. Tradition weighs heavily, often disguising sheer prejudice. Minor
practical objections are raised. Only certain women want to face the spotlight
of being trailblazers, and recruiters also fear retribution and shy away from
brave appointments. Lastly, there is less of a ladder of growth to seniority
available – it is not just necessary to have quotas at the top and
opportunities at the bottom, help is needed every step of the way.
Race in sport is even more revealing. In
most sports, it has taken longer for black players to come through than it
should have. That can only be down to lingering prejudice, starting at the
school level. Then there has been further delay in bringing forward black
coaches, not to mention agents and owners.
There is a call in Britain to bring in the
same rule for recruiting a new coach that has long applied in American
Football, namely that at least one black candidate must be interviewed. I
support this, as it would force any prejudice in hiring committees out into the
open, since only one voice is needed to speak up for fair treatment.
US Football provides lots of examples of
the various roadblocks for people of colour in sport. It started as a white
sport, even by law. Once black players started coming in, they initially tended
to be in lineman positions, where specialized training needs are lower and
brute force trumps brainpower. Gradually, blacks became accepted in other
positions, though only recently have they penetrated the holy grail of the
sport, the quarterback position. Even now, many black quarterbacks seem to be
those relying on passion, adaptability and power rather than pocket management.
I don’t accept there is anything genetic in
this, so it must be a result of prejudice plus the legacy of expectations and
training going back to school levels. It takes many generations to overcome
these factors dragging progress, and it needs role models to break through as
well as enlightened coaches prepared to gamble and risk their own livelihoods
and the wrath of a prejudiced crowd.
Russell Wilson at Seattle is a wonderful
example of a role model. He is plainly intelligent and thoughtful, and even
draws lessons from other sports to create new good practices. How sad, then,
that when his team was going through a poor run earlier in the season he was
reportedly criticized by team mates for being “not black enough”.
I can only speculate what this remark
implied. Was he being too cerebral? Did his play lack some anger or some victim
mentality? Luckily, both he and his team seem to have ridden the slump, thanks
also to an aggressive but supremely intelligent (black) corner and a
passionate, rebellious, almost childish (white) coach. Only when such lingering
expectations of racial roles disappear will progress be complete. Sadly, most
of the black coaches so far have underperformed against white peers, despite
the media trying to talk them up. That just shows that persistence is required
for many, many years. In the same way, it took years for cricket to accept that
batsmen should not all be toffs and fast bowlers the sons of miners.
Other sports play up to these damaging
expectations even more. Baseball remains predominantly a white sport (plus some
Japanese and Cubans). Basketball is largely black, with a few burly,
working-class whites, and is marketed in a “black” way, full of rap, anger and
anti-heroes. The futility of this is shown by the enduring success of San
Antonio, the only team that eschews individual culture in favour of a clear
team ethic. Observe and learn, other teams, and follow what works over and
above any false cultural expectations.
Lessons abound in wider life situations. To
enjoy the full benefits of diversity requires time, persistence, and role
models. Help is needed all the way through the chain, not just at the top and
the bottom. Quotas have a role, but must be persisted with over a long period
and supplemented by other things.
Meanwhile, pandering to perceived racial or
gender specialisation, whether of position or attitude, can work for a time but
in the end only damages longer-term progress, since it drives people into false
niches. I think the lesson is clear. By all means use your physical assets as a
woman or perceived victim status as a person of colour, but do so tactically
and avoid making a career out of it – otherwise you’ll only drag yourself and
others into new dead ends.
Now I can go back to enjoying some sports.
A long, dull, weekend in November must be boring for some. For me, I had
champions league on Wednesday, NFL yesterday and look forward to premier league
tomorrow and more NFL on Sunday, all of which can be enjoyed in parallel with
ample family time. I am clearly not alone, judging by the viewing figures
sports enjoy – and as pretty well the only TV that must be seen live nowadays,
the advertisers focus there more and more too. Go on, you can’t beat us sports
nuts, so why not join us?